OLIVIA
ABBOUD
P H O T O G R A P H E R + D I G I T A L S T R A T E G I S T
Titan by Pharrell Williams
Project Type
Designer collection launch
Cadence
New collection launch
My Role
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Directed the digital launch of Tiffany Titan by Pharrell Williams across global e-commerce experiences.
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Collaborated with Marketing, Creative, and Digital Merchandising to translate the collection's creative vision into a cohesive digital experience.
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Guided the implementation of Homepage storytelling, collection PLPs, and PDP experiences that connected brand storytelling with product discovery.
Project Overview
The Tiffany Titan by Pharrell Williams launch introduced a bold new designer collection inspired by mythology, craftsmanship, and Pharrell Williams' creative vision. My team translated the campaign into a cohesive digital experience that introduced the collection through a prominent Homepage feature, a dedicated collection PLP, and immersive product detail page experiences that reflected the collection's distinctive identity.
Rather than relying solely on campaign imagery, we created a connected customer journey that carried the collection's visual language from the Homepage through product discovery. By aligning storytelling with merchandising, the experience reinforced the collection's unique point of view while helping clients explore one of Tiffany's most distinctive modern collections.
