OLIVIA
ABBOUD
P H O T O G R A P H E R + D I G I T A L S T R A T E G I S T
Tiffany x Rimowa
Project Type
Luxury collaboration launch
Cadence
Limited-edition capsule collection
My Role
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Directed the digital launch of the Tiffany & Co. x RIMOWA collaboration across global e-commerce experiences.
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Collaborated with Marketing, Creative, CRM, and Digital Merchandising to develop a phased teaser campaign that built anticipation ahead of the collection release.
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Guided the transition from pre-launch customer acquisition to product discovery, creating a cohesive digital journey from teaser through launch.
The Tiffany & Co. x RIMOWA collaboration celebrated the shared legacy of two iconic luxury Houses through a limited-edition capsule collection inspired by legendary diamonds, exceptional design, and the spirit of travel. To build anticipation ahead of the launch, my team developed a phased digital experience centered around a minimalist teaser landing page that encouraged clients to sign up for email and SMS notifications before the collection was revealed.
As the campaign progressed, the digital experience evolved from anticipation to product discovery with the launch of three exclusive pieces. By thoughtfully sequencing the customer journey from teaser to launch, we supported brand elevation, customer acquisition, and engagement while reinforcing the collaboration's premium positioning across Tiffany's global e-commerce experience.
