OLIVIA
ABBOUD
P H O T O G R A P H E R + D I G I T A L S T R A T E G I S T
Tiffany x nike
Project Type
Brand collaboration launch
Cadence
Limited-edition product drop
My Role
-
Led the digital launch strategy and global execution for the Tiffany & Co. x Nike collaboration.
-
Partnered with Marketing, Creative, CRM, and Digital Merchandising to deliver a phased teaser campaign that built anticipation ahead of the release.
-
Oversaw the digital experience from customer acquisition through launch, creating a seamless journey from teaser to product discovery.
To build excitement around one of Tiffany & Co.'s most anticipated collaborations, my team developed a phased digital experience that encouraged clients to join Tiffany's email and SMS lists ahead of the limited-edition product launch. A minimalist teaser campaign created anticipation before revealing the exclusive Tiffany & Co. x Nike Air Force 1, accompanied by a collection of sterling silver sneaker accessories.
The digital experience transitioned from anticipation to product discovery, guiding clients from launch notifications to the full collection experience. By carefully sequencing the campaign, we supported brand awareness, customer acquisition, and engagement around a highly anticipated cultural collaboration.
