OLIVIA
ABBOUD
P H O T O G R A P H E R + D I G I T A L S T R A T E G I S T
Tiffany x Fendi
Project Type
Luxury brand collaboration launch
Cadence
Limited-edition product drop
My Role
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Led the digital launch strategy and global execution for the Tiffany & Co. x FENDI collaboration.
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Partnered with Marketing, Creative, CRM, and Digital Merchandising to deliver a phased launch experience that built anticipation ahead of the collection release.
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Oversaw the teaser experience, product launch, and cross-site implementation supporting customer acquisition and product discovery.
The Tiffany & Co. x FENDI collaboration was designed to generate anticipation for a limited-edition collection while growing Tiffany's email and SMS audiences ahead of launch. Rather than revealing the collection immediately, my team implemented a phased digital strategy that introduced a minimal teaser experience, encouraging clients to sign up for launch notifications and future collaboration updates.
When the collection launched, the digital experience transitioned from anticipation to discovery, introducing six exclusive products across bags and accessories. By thoughtfully sequencing the customer journey from teaser to product launch, we supported brand awareness, customer acquisition, and engagement around one of Tiffany's most anticipated collaborations.
