OLIVIA
ABBOUD
P H O T O G R A P H E R + D I G I T A L S T R A T E G I S T
SUMMER STYLING
Project Type
Seasonal editorial campaign
Cadence
Annual seasonal campaign
My Role
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Developed the digital experience for the Summer Styling campaign, translating seasonal creative into a cohesive e-commerce journey across global sites.
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Partnered with Marketing, Creative, Merchandising, and SEO teams to align editorial storytelling with organic search strategy and Tiffany's category priorities.
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Expanded the campaign through Homepage, PLPs, editorial content, FAQs, and "Shop the Look" experiences to maximize product discovery, organic search visibility, and emerging AI search (GEO).
Project Overview
The Summer Styling campaign was designed to elevate Tiffany & Co.'s brand desirability by pairing aspirational summer storytelling with a strategic product focus. Working closely with Creative, we developed editorial content that naturally incorporated high-value search themes such as mixed metals, bracelet and ring stacking, and seasonal styling inspiration, supporting both organic search performance and evolving AI-driven discovery.
The campaign extended across ten product listing pages through immersive hero imagery, "Shop the Look" experiences, and editorial recirculation that guided clients to a dedicated content story. A coordinated Homepage takeover unified the experience, creating a cohesive seasonal narrative while highlighting Tiffany's gold, rose gold, and diamond collections in support of the House's broader category elevation strategy. To further strengthen discoverability, we incorporated SEO-optimized FAQs into the content story, expanding opportunities to capture organic search traffic and improve visibility within emerging AI-powered search experiences.
