OLIVIA
ABBOUD
P H O T O G R A P H E R + D I G I T A L S T R A T E G I S T
SUMMER STatements
Project Type
Seasonal editorial campaign
Cadence
Seasonal campaign launch
My Role
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Built and launched the Summer Statements campaign across Tiffany's global e-commerce experience.
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Partnered with Marketing, Creative, and Digital Merchandising to translate the campaign vision into engaging editorial and shopping experiences.
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Managed end-to-end implementation, QA, and launch readiness across Homepage, content stories, collection pages, and "Shop the Look" experiences.
Project Overview
The Summer Statements campaign reimagined Tiffany & Co.'s summer storytelling through bold editorial imagery and styling inspiration designed to introduce a fresh creative direction for the brand. Bright seasonal visuals, including poolside moments, crisp white styling, and vibrant summer details, were paired with distinctive editorial copy to create an immersive digital experience that felt modern, aspirational, and fashion-forward.
The experience centered around a dedicated editorial content story, with "Shop the Look" experiences integrated across Tiffany's core jewelry and collection pages to connect inspiration with product discovery. As the primary builder for the campaign at this time, I managed implementation, QA, and launch readiness across multiple site experiences, translating the creative vision into a polished global digital experience.
