OLIVIA
ABBOUD
P H O T O G R A P H E R + D I G I T A L S T R A T E G I S T
Sixteen Stone
Project Type
Collection extension launch
Cadence
New collection launch
My Role
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Led the digital launch strategy and global execution for the Sixteen Stone collection extension.
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Partnered with Marketing, Creative, Editorial, and Digital Merchandising to create a connected customer journey across campaign, editorial, and product experiences.
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Guided the implementation of Homepage storytelling, collection landing pages, PDP experiences, and "Shop the Look" features to support product discovery.
The Sixteen Stone campaign celebrated the evolution of one of Tiffany & Co.'s most iconic designs, extending the classic Sixteen Stone ring into a new collection of necklaces, bracelets, rings, and earrings. My team developed a connected digital experience that introduced the expanded collection while preserving the heritage and craftsmanship behind Jean Schlumberger's original design.
The campaign journey began with a prominent Homepage feature and continued across collection landing pages, product detail pages, and editorial storytelling. "Shop the Look" experiences and integrated content guided clients from inspiration to discovery, while a dedicated content story highlighted the artistry and craftsmanship behind the collection. Together, these touchpoints created a cohesive digital experience that balanced heritage storytelling with product exploration.
