OLIVIA
ABBOUD
P H O T O G R A P H E R + D I G I T A L S T R A T E G I S T
Home & Accessories
Project Type
Seasonal product launch ecosystem
Cadence
Biannual Spring & Fall collection launches
My Role
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Lead seasonal Home & Accessories launches across global e-commerce experiences, introducing new collections through connected digital storytelling.
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Partner with Marketing, Creative, Product Merchandising, and Digital Merchandising to translate seasonal campaigns into cohesive shopping experiences.
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Guide the ongoing evolution of the category by aligning editorial content, product storytelling, and site experiences with collection launches, inventory availability, and product lifecycle changes.
The Home & Accessories category requires an ongoing digital strategy that balances seasonal storytelling with an evolving product assortment. Twice each year, my team launches new Home & Accessories campaigns introducing the latest collections through editorial content, collection landing pages, product listing pages, and product detail pages, creating connected shopping experiences that showcase Tiffany & Co.'s expanding lifestyle category.
Beyond each campaign launch, we continuously evolve the category by refreshing site content as products enter and exit the assortment, introducing new collections while retiring discontinued ones, and ensuring editorial storytelling remains aligned with available inventory. By coordinating campaign assets, product availability, and digital content, we create a dynamic customer experience that keeps the category relevant year-round while supporting product discovery and showcasing Tiffany's craftsmanship beyond jewelry.
