OLIVIA
ABBOUD
P H O T O G R A P H E R + D I G I T A L S T R A T E G I S T
EYEWEAR
Project Type
Seasonal category refresh
Cadence
Biannual Spring and Fall product launches
My Role
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Manage recurring eyewear launches across Tiffany & Co.’s global e-commerce sites.
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Coordinate with Marketing, Creative, and Digital Merchandising to align campaign content with new product assortments.
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Guide content updates across Navigation, PLPs, PDPs, and “Shop the Look” experiences to support product discovery and maintain a current category experience.
New eyewear collections launch each Spring and Fall, requiring coordinated content updates across Tiffany & Co.’s digital experience. My team refreshes the category with seasonal campaign imagery, updated product storytelling, and shopping features designed to help clients navigate the latest assortment.
The sunglasses PLP includes quick links that allow clients to browse by frame shape, while “Shop the Look” tiles across Sunglasses and Accessories pages connect campaign styling with relevant products. Applicable content is also integrated into eyewear PDPs, creating a consistent journey from category exploration to individual product discovery.
