OLIVIA
ABBOUD
P H O T O G R A P H E R + D I G I T A L S T R A T E G I S T
Bird on a Rock
Project Type
Collection launch campaign
Cadence
New collection launch
My Role
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Led the digital launch strategy and global execution for the Bird on a Rock collection.
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Partnered with Marketing, Creative, Editorial, and Digital Merchandising to translate the collection's heritage into a cohesive digital experience.
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Oversaw Homepage storytelling, editorial content, and collection landing pages to connect product discovery with the story behind the design.
The Bird on a Rock campaign introduced a new jewelry collection inspired by Jean Schlumberger's iconic 1965 brooch, extending one of Tiffany & Co.'s most recognizable archival designs into a modern assortment of necklaces, rings, earrings, and bracelets. My team developed a digital experience that balanced product discovery with editorial storytelling, helping clients understand the inspiration and craftsmanship behind the collection.
The campaign extended from a prominent Homepage feature into a dedicated collection experience, where immersive campaign imagery, curated product discovery, and an editorial content story worked together to celebrate the collection's heritage. By pairing product merchandising with design storytelling, we created a customer journey that introduced the new collection while reinforcing the enduring legacy of one of Tiffany's most iconic creations.
